NYC Post-9/11 was a time of uncertain chaos, unadulterated adrenaline and a new-found freedom of anything, everything, all the things . . . and aNYthing was born. aNYthing was and is the embodiment of the Downtown culture- a new generation of creative misfits of artists, designers, skaters, rebel-rousers and all-around multi-hyphenated individuals who live to fight another day. aNYthing created the cultural blueprint of post-9/11 New York; a city on the precipice of something new – always rising from the ashes. I 2004, aNYthing opened its doors of the Gang-Store, an experimental testing ground and a platform to some of the most celebrated artists work- ing in the field today.
aNYthing is and always will be the brand’s brand, the artist’s artist and your creative director’s favorite creative director. We are the mood in the mood-boards, setting the tone, honoring the past while redefining the future. aNYthing may be a brand but in true essence, it’s an on-going art project harboring the youthful energy that sets trends, dictates style and celebrates pure authenticity that can’t be manufactured and mass produced. In the past 20 years, aNYthing has been behind some of the most successful artists and institutions, continuing to inspire and shape what culture is today.